First, let's deal with All things Amazon...

There are a number of platforms independently published books can be sold via - Ingram, Apple, D2D, Kobo and so on, but by far and away the biggest is Amazon. However, Amazon needs careful handling to make sure you get the best out of it:

- Getting the right keywords and categories for your book (did you know you can get your book into up to 10 categories, not just the 3 Amazon offers you on set-up?).

- Including the right kind of book description that contains all your keywords in it, and uses HTML to make it really stand out so Amazon actively promotes your book for you.

- Creating an Amazon Author page for budding fans to be able to follow you and find ALL your books to buy (this won't be the only one, right?).

- Adding A+ content that intrigues would-be readers (have a look at what all the trad publishers and bestsellers now have on their book pages...).

- Getting the best out of the free promotional tools Amazon has (yes, it does have them!).

- Creating a specific ad to promote your book up alongside today's bestsellers, (N.B. this doesn't include the cost of the ad itself, payable independently by you) on Amazon's own ad platform.

 Yes, you can slog away trying to do all this for yourself - maybe you've already tried?  But without the right software, knowledge and technology, it will take you months to do - and still cost you £££s along the way.

My All Things Amazon package includes all of this and will really make your book stand out above the millions of others on Amazon. Plus it will all be completed within a week, for only £875

Now let's make YOU, the author, really visible with your own website...

But surely I don't need one when I'm only just publishing my first book? And a website costs a fortune to create and is really complicated to run, isn't it? And apart from that, it will cost me a lot of money to keep it going, won't it?

No.

A website is your shop window to the world. It tells the world that you are a serious author so it gives you real credibility - first book or fifteenth book. 

The website I can create for you would be both easy to maintain and expensive to create.

And I will make so easy for you to maintain that after I've taken you through how to do it, you could do it before breakfast, with one eye closed and one hand behind your back!

Finally, no - your website running costs per annum could be less than £50 a year, depending on the kind of website you want to have. The more complicated it is, the more it costs, but for less than a coffee a day, your digital shop window could be showcasing you and your books, day-in, day-out, to the WHOLE WORLD!

So what would it cost for me to:

- Create your website, and even incorporate your social media channels on it.

- Ensure it has full SEO included so it will be easily found by Google.

- And teach you how to maintain it yourself?

My Website Creation package costs from £875 for a 3-page site, rising by £175 for each additional page created.  (N.B. this doesn't include the cost of your domain name and hosting package, paid independently to your provider - the cost of a cup of coffee above...).

Newsletters and Mailing lists...

Yes, those annoying emails you get loads of  in your own inbox... but... also, from time to time, keep, scroll through, click through, and end up buying something because of it...

Newsletters and mail shots sell books too. In fact, if you have a mailing list of thousands - your ready-made fans - you'll end up selling thousands of books to them, over and over again as you write and release more books.

Indeed, most book promoters now regard mailing lists and newsletters as one of the most effective ways (alongside advertising on Amazon) to sell books. Well, it's obvious, isn't it? If you have a mailing list of people who like your books, of course, they're going to buy more!

But how do you get a mailing list of thousands? And how do you set up a newsletter, and what do you say in it?

That's where I come in:

- Setting up the funnel to get the names of interested readers onto YOUR list.

- Setting up YOUR newsletter - or the first 3 in a series for you to send out - plus a template for the ones that come after for you to add to.

- Showing you how to write and send your own newsletters thereafter.

- And providing you with the details of some promotional opportunities you can use in the future to continue growing your list.

My Mailing List and Newsletter package costs only £925 for all the above, including showing you how to continue with it (N.B. this excludes external costs such as promotional costs or subs for sites/ opportunities providing leads and advertising) and can be completed in a week. 

Launching your book - and maintaining ongoing sales...

Selling books is hard, and just one blast of publicity or promotion is not enough. A carefully planned launch week is wonderful for successfully sending your book out into the world when it's first released, but after that, momentum needs to be maintained if it's not to sink beneath the millions of others all vying for attention.

So how do you do either - or both?

To begin with, you will need to launch your about-to-be-released book to give it the best chance of becoming a best-seller (yes, you absolutely can do that - look at the image above of two books in my Patchwork trilogy).  In fact, done right, Amazon will even actively help you promote your book in the first 90 days after its publication - done right, that is...

After that, it's all about keeping your book visible to the eyes of the world. My Launch Week and Maintaining Momentum package will show you how to do it in a number of ways.

Launch Week guidance will include:

- planning a book tour for launch week,

- identifying the best special promotion opportunities,

- building a launch team,

- creating your launch day fan contact message.

Maintaining Momentum guidance will include:

- manipulating Amazon's internal promotion opportunities,

- creating a (inexpensive) Facebook ad campaign,

- creating an (inexpensive) Amazon ad campaign,

- setting up ongoing promotional opportunities on independent sites.

My Launch Week and Maintaining Momentum package costs £600 for 6 half-day sessions which cover the step-by-step planning of the above, plus details of all the specialist promotional sites to use (but excludes external site/ promotional costs - met independently by you).

 Steve Jobs, Co-Founder, Apple, said:

 “Master the topic, the message, and the delivery.”

Looking forward to helping you do that...